The same party that calls anyone less conservative than them "socialists" and "communists" interchangeably.
"Conservative" isn't an accurate term for the American Right because in any other industrialized nation they would be considered an extremist party even by the conservatives. They are authoritarians doing their best to unravel democracy.
Or perhaps people are tired of being beaten over the head with a constant stream of wokeness. Maybe people just want to live their lives without being told by society they’re a piece of trash for being white or a man.